You want to sell your local Phoenix AZ home and you want to do so quickly. Right?
Perhaps you have another commitment with the money or you need to move. Whatever the case is, you need to sell your home quickly in Phoenix and move on.
Unfortunately, homeowners who need to sell their home fast soon realize that they are at the mercy of the market. That market will influence whether they sell quickly or not, and how much they can get for their property. And as you’ve seen in our local Phoenix real estate market… the market is changing on an almost monthly basis.
The factors that influence whether you’ll sell your home quickly in this Phoenix market
There are many factors that influence whether you’ll sell your AZ home quickly in this market.
Some of those factors include:
- The national economy
- The local economy in Phoenix AZ
- Interest rates
- The condition and trends of the neighborhood (is it growing? is it shrinking?)
- The condition of your house and whether it needs work
- The asking price of your house
- The asking price of similar houses in the area
… and so many other factors as well.
You may not have the luxury of waiting around for home prices in your neighborhood in Phoenix to go up. Instead, you have to face the realities of the marketplace – especially if the clock is ticking.
The four steps to sell your Phoenix house fast
Here are our top strategies for selling your house fast.
First, remember that your house isn’t the only one for sale.
There are many other local Phoenix homes for sale and each one is competing for the hard-earned dollars of the buyer. Rather than setting a price that you want to get for your home, find out what similar homes in your neighborhood are selling for. Don’t forget to look at the comparable condition of the house too. Just because you have the same layout as your neighbors doesn’t mean that you’ll get the same asking price, it depends on the condition of the house too.
Second, think about who is the most likely person to buy your home.
Is it a new family with young children? Is it a retired couple who happens to be downsizing? Is it a single woman moving to the area because of a job? There are many reasons that someone will buy a house and their reasons will be influenced by family, jobs, and more. When you understand this, it will help you with the next point…
Third, invest some time, money, and effort into preparing your house for the right buyer.
If the best person to buy your home is a young family then perhaps you’ll want to make sure that you have a great backyard with a swingset. Or if your house is near a busy street to make sure you have a nice fence around the yard to protect kids from going into the street. If the best person to buy your home is a retired couple then perhaps you’ll want to make sure that the home is comfortable for people with no children but who may have a hard time with stairs. Or make sure the landscaping outside is lower maintenance.
Fourth, work with a local Phoenix AZ real estate professional who can help you prepare your home, list it, and close the deal.
Real estate agents are experts at helping you sell your home. There are plenty of agents here in Phoenix to work with… and if you want a referral to a reputable agent with a track record, just give us a ring at (480) 744-5941 and we’d be glad to give you some names. When you’ve done all the advanced legwork, you’ll help your agent be able to sell your home quickly.
When you follow these four simple steps, you can sell your home pretty quickly. However, sometimes you want to sell your home even faster than that!
How to sell your home quickly in Phoenix
Sometimes you may not have time to look around at what others are selling for. And sometimes you may not want to wait around or spend the money to fix up your property for your ideal customer. And sometimes you may not want to spend the time waiting while your real estate agent markets and sells your house.
You can bypass all these steps quickly and easily by selling your house to a local real estate investment company for cash. At Cowley Home Buyers, that’s exactly what we specialize in: buying homes fast.
Homeowners who simply don’t want the hassle or who don’t want to endure the long wait times but just want to sell their home quickly can do so with one phone call to (480) 744-5941.
This is perfect for homeowners who are in financial distress and cannot wait too long to sell their home IF the market will buy it. And, it’s perfect for homeowners who are facing some other crisis, such as a divorce or death in the family. When these events happen, the last thing you want to do is think about painting the house so it’s perfect for someone else! It’s much easier to simply pick up the phone and sell your house with one phone call.
1. Clean and declutter
There are many strategies for selling a house fast, but when you’re short on time, one definite must is making your home’s interior appeal to as many buyers as possible.
- Get a storage unit and pack away any extra belongings or large furnishings that are making rooms look crowded, small or messy.
- Organize the closets. Buyers are looking for storage space, so they’re definitely going to peek in closets, storage areas and pantries. Don’t cram extra belongings into closets — leave enough open space to give the impression that the home has plenty of storage. After all, 64 percent of buyers surveyed for the Zillow Group Consumer Housing Trends Report 2018 said that ample storage was extremely or very important.
- Personal belongings, like family photos, keepsakes and religious items, distract buyers and prevent them from picturing themselves living in the home.
- Do a deep clean on every room of the house, including baseboards, kitchen cabinets, bathroom tile and carpets. Since you’re short on time, consider calling in some professionals.
2. Pick a selling strategy
When deciding how to list your home, there are two conventional sales options — selling for sale by owner (FSBO) or with a real estate agent — and a few alternatives.
One of the big benefits to selling on your own is that you save on the commission (you’ll save the 3 percent you’d pay your own agent, but you’ll still have to pay 3 percent to the buyer’s agent). But if you want to sell fast on your own, you’ll have to be prepared to negotiate like a pro.
Be ready to negotiate escrow timelines, juggle contract paperwork, and consult an attorney to make sure all forms are filled out correctly. Knowing the ins and outs of the process is especially important if you need to sell your house fast.
Hire an agent
The upside to hiring a professional real estate agent is that they know what it takes to get a house sold quickly in your area. They’ll streamline things like contract prep work, negotiations, signing and closing. Of course, you’ll have to pay them a 3 percent commission for their services.
Alternative ways to sell your house fast
If you want to completely bypass the preparation it takes to sell your house in a hurry, consider these alternative strategies:
- Sell to an investor. There are numerous reasons why selling to an investor may be a good fit, but there are potential trade-offs to keep in mind.
- Sell to a developer. This is usually only an option if your home is a teardown and/or on a large lot.
- Sell at an auction. You can sell quickly by auctioning off your home, but you are likely to sell for a lower price than on the local market.
3. Price to sell
According to the Zillow Group Report, 21 percent of sellers said that their biggest challenge was selling within their desired time frame. Even if you’re selling in a sellers market, where there are many buyers competing for fewer homes, selling your house fast isn’t a guarantee.
One thing that can really speed your selling process is pricing your home competitively. Overpricing will lead to more time on the market, and ultimately, you may end up selling at that lower price anyway — it’ll just take you longer to get there.
You may even want to price your home a little lower than comparable homes in your area to drum up interest and cause a bidding war. The effectiveness of this strategy depends on the state of your local real estate market and how homes are selling in your area.
When setting a price, you also may want to consider the price points that the majority of buyers search for within in your area. For example, if you list your home for $399,000, it’ll show up in search results for anyone that’s looking for homes under $400,000. But price it at just $405,000, and it’ll never show up in their search results.
Set a timeline for a price reduction
Before you list, take a hard look at your timeline and decide on a day to lower your price if you haven’t received any offers. The amount you discount can be decided later, because it might change based on feedback you receive from home tours, but you should at least have a date in mind. And if that time comes, it’s best to act quickly. The longer your home is on the market, the lower your odds are of selling it for listing price.
Consider sales incentives
If you know your home is going to be a tough sale, either because of some unusual feature or because you’re selling in a slow market, it can sometimes be worth offering incentives to potential buyers to sweeten the deal. Examples include upfront repair or improvement credits, paying the buyer’s closing costs, or offering to include things like appliances, which aren’t always included in a sale.
4. Handle any quick repairs
While you don’t have time for major renovations, it’s still important to take care of any easy fixes that might deter potential buyers:
- Patch up spots where paint is peeled or scratched.
- Fix loose tiles.
- Repair loose door handles.
- Tighten leaky faucets.
You may also want to invest in a few minor upgrades that will make your home show better:
- Apply a fresh coat of paint inside.
- Install new hardware on kitchen and bathroom cabinets.
- Swap out old or outdated light fixtures.
- Purchase matching (newer) appliances.
5. Stage and add curb appeal
No matter your timeline, every seller can benefit from a weekend spent sprucing up their home’s interior and exterior. After all, making a good first impression with buyers is crucial. According to the Zillow Group Report, 48 percent of recent buyers said having the home staged is extremely, very or somewhat important to their home-buying decision. And 29 percent of sellers said that landscaping their yard was one of their pre-listing activities.
Pack up and hire a stager
Staging is a common tactic in real estate sales, especially if you’re looking for ways to sell your house fast. Staging helps define spaces and makes rooms look larger. If you want to speed up this process, you’ll want to put all of your belongings in storage. A professional stager will bring their own furniture and decor,arranging it in a way that highlights your home’s best features and makes it feel warm and welcoming.
Create curb appeal
Your home’s exterior is the first in-person glimpse potential buyers will have of your home, so it’s important that it looks welcoming, well-maintained and tidy. Here are some tips to make your house sell faster with good curb appeal. And when speed is key, consider hiring a professional landscaper to make quick work of these tasks:
- Trim hedges, shrubs and overgrown tree branches.
- Clear walkways and paths.
- Clean windows and doorknobs.
- Sweep away spiderwebs and debris from the front porch.
- Replace broken lights or mailboxes.
- Paint the front door.
- Plant flowers.
6. Hire a professional photographer
It may seem faster (and cheaper) to snap a few pictures of your house on your phone, but poor listing photos could make your home sit on the market longer. In fact, a whopping 77 percent of recent buyers said that viewing professional photos was extremely, very or somewhat important to their home-buying decision, according to the Zillow Group Report.
Professional real estate photos only cost a few hundred dollars, and if you’re using a full-service real estate agent, they may even include the photos as part of their services. Check to see if your agent or photographer offers a 3D virtual house tour. They are quick to capture and improve listing page views on Zillow.
Before images are taken, make sure your home has plenty of light. Open the blinds, replace old lightbulbs or update fixtures, and let in as much natural light as possible. This is also a best practice for listing appointments!
7. Write a great listing description
Once you have chosen a listing price and your house is in order, you’ll want to create a listing description that will help you sell your house faster. This is especially important if you’re selling on your own. If you are using an agent, they will probably write the description for you, but it’s still important to know what makes a good listing description.
- Highlight your home’s best features in the listing description, using effective keywords that’ll stand out to buyers.
- Include anything that makes your neighborhood desirable, like the school district, proximity to public transportation, or local restaurants and parks.
- Include a sense of urgency: “All offers must be submitted by [DATE],” for example.
- Use your professional photos.
Where to post your listing
If you’re selling FSBO, you can upload your own listing to Zillow. Sites like Zillow also allow you to post 3D tours or virtual walkthroughs, which can give buyers a good sense for the layout of your property. If you’re using an agent, they’ll post to your local MLS, which will get pulled into all of the major real estate search websites.
If you don’t have an agent, you can pay a flat fee to an agent to upload your home to the local MLS on your behalf. In this case, you’ll be listed as the point of contact for all inquiries.
Additionally, whether you’re listing your home with an agent or going the FSBO route, you can post your listing on social media (via friends and family or with paid placements), as well as place flyers and signs around your neighborhood.
8. Time your sale right
According to Zillow, the best time to list your home is in the first half of May on a Saturday. Homes listed during this time frame sold six days faster than average and for an average of $1,600 more.
The peak selling time varies a bit based on your local real estate market, so check out info for your local area if you need to sell your house fast.
9. Be flexible with showings
When selling your home quickly is the goal, it’s important to be as accommodating as possible with showing requests. Yes, last-minute showings can cause a scheduling scramble, but nobody can buy your home if they can’t see it for themselves! If you aren’t willing to accommodate buyers’ schedules, your home is at risk of sitting on the market for a long time.
Hold an open house
A well-timed weekend open house is a must for selling your house quickly. It’s the easiest way to get multiple buyers through the door. Make sure to prepare accordingly — clean the home, arrange fresh flowers, offer a few treats, and prepare flyers that buyers can take with them after their tour.
Buyers requesting a private showing may have never seen your home before, or they could have attended your open house and are returning for a closer look. As mentioned earlier, it’s important to be as accommodating as possible in showing your home, even if it means keeping your house tour-ready around the clock.
If you’re listing your house FSBO, be prepared to host your own tours. If you’re working with an agent, they should either do a tour for you or leave a lockbox for the buyer and their agent. If at all possible, the seller should avoid attending the showing — it can make buyers uncomfortable.